Sources & Tools

In 2025, logos will no longer be static symbols—they will be interactive, animated, and adaptable across digital platforms. Animated logos can shift colors, reveal hidden details, or change shapes based on the viewer's interactions, creating a more engaging brand experience that sticks with customers.

As we move into 2025, logo design trends are evolving to meet the need for more dynamic, meaningful, and versatile branding. With brands looking to make a lasting impression in a crowded digital world, logo trends this year are all about creativity and connection.

As we move into 2025, logo design trends are evolving to meet the need for more dynamic, meaningful, and versatile branding. With brands looking to make a lasting impression in a crowded digital world, logo trends this year are all about creativity and connection.

Influencer marketing isn’t going anywhere in 2024, and it’s changing.

Consumers in 2024 aren’t just looking for products; they want experiences.

Sustainability has moved from a niche concern to a mainstream expectation. In 2024, brands that aren’t genuinely eco-friendly are losing out as consumers prioritize brands with sustainable practices. This goes beyond greenwashing—modern consumers expect full transparency, from ethical sourcing to carbon footprint reduction. Sustainability isn’t just good for the planet; it’s good for business.

Is it just me, or are the youngsters today just a tad bored with modernity? Perhaps that's why retro styles are making a comeback, cooler than a vinyl record on a summer day. (Yeah we do still buy some).

Yup, we started to get bored with all AI related news. And unfortunately we still are trying to maximize its use in every inch. You may also be aware about how personalisation is a trendy concept in the recent years (check this data if you have time). The marriage of AI with personalisation now leads to some sweet examples which can open your creative tabs flooding.

Every element of a brand's aesthetic can significantly impact its perception and success. Among these elements, the choice of font plays an important role in shaping how a brand communicates its values, personality, and reliability.

Lotus Biscoff's rich history, dating back to its creation in 1932 by Belgian baker Jan Boone Sr., has now been revitalized with a new brand identity. Through a collaboration with BrandMe, the biscuit's visual identity has undergone a bold transformation, emphasizing the Biscoff name and infusing joyous positivity into every touchpoint. This evolution celebrates the biscuit's iconic status while ushering it into a new era of recognition and relevance.