Sources & Tools

Consumers in 2024 aren’t just looking for products; they want experiences.

Sustainability has moved from a niche concern to a mainstream expectation. In 2024, brands that aren’t genuinely eco-friendly are losing out as consumers prioritize brands with sustainable practices. This goes beyond greenwashing—modern consumers expect full transparency, from ethical sourcing to carbon footprint reduction. Sustainability isn’t just good for the planet; it’s good for business.

Is it just me, or are the youngsters today just a tad bored with modernity? Perhaps that's why retro styles are making a comeback, cooler than a vinyl record on a summer day. (Yeah we do still buy some).

Yup, we started to get bored with all AI related news. And unfortunately we still are trying to maximize its use in every inch. You may also be aware about how personalisation is a trendy concept in the recent years (check this data if you have time). The marriage of AI with personalisation now leads to some sweet examples which can open your creative tabs flooding.

Every element of a brand's aesthetic can significantly impact its perception and success. Among these elements, the choice of font plays an important role in shaping how a brand communicates its values, personality, and reliability.

Lotus Biscoff's rich history, dating back to its creation in 1932 by Belgian baker Jan Boone Sr., has now been revitalized with a new brand identity. Through a collaboration with BrandMe, the biscuit's visual identity has undergone a bold transformation, emphasizing the Biscoff name and infusing joyous positivity into every touchpoint. This evolution celebrates the biscuit's iconic status while ushering it into a new era of recognition and relevance.

The Die Line rounds up 22 of the most impressive typography-dominant packaging in consumer products

In a digital era marked by rapid transformations, TikTok emerged as a pivotal platform for both small businesses and large corporations in 2023.

Did you know there is a podcast dedicated to Yelp reviews? But did you know there are quite a few of them?

There is no doubt that 2020 was a difficult year for the creative world and 2021 has also brought its challenges to all creatives.