Yup, we started to get bored with all AI related news. And unfortunately we still are trying to maximize its use in every inch. You may also be aware about how personalisation is a trendy concept in the recent years (check this data if you have time). The marriage of AI with personalisation now leads to some sweet examples which can open your creative tabs flooding.
From Netflix’s hyper-specific movie recommendations to Spotify’s custom playlists (see gee_derrick's curious case with Spotify) AI is allowing brands to deeply curate & connect with their audiences. And if you are aware (again) Personalisation is no longer about using a customer’s first name in an email; it’s about making them feel understood at every touchpoint.
Brands like Amazon have perfected this with their dynamic product recommendations, which are based on browsing history, past purchases, and even the weather. The result? Consumers are more likely to engage, purchase, and return. AI-driven personalization helps brands feel more human in a digital world, offering experiences that resonate with individual preferences.
As AI tools become more sophisticated, brands are using them to predict future needs, delivering solutions before customers even realize they want them. It’s a powerful way to build loyalty, but it requires careful handling—over-reliance on AI can come off as impersonal if not balanced with genuine human interaction.
