In 2024, consumers want to support brands that stand for something meaningful. Purpose-driven branding has shifted from being a buzzword to a fundamental expectation. Brands that clearly communicate their commitment to social justice, environmental responsibility, or community impact are fostering stronger relationships with customers. It’s not enough to sell products anymore; brands need to show they care about the world beyond their profit margins.

“They won’t remember what you say, they’ll remember how you made them feel” - a saying which has long been around the world of advertising, however the use of emotion in advertising has been misused. Learn about 3 myths around what emotion in advertising really isn't.

Every element of a brand's aesthetic can significantly impact its perception and success. Among these elements, the choice of font plays an important role in shaping how a brand communicates its values, personality, and reliability.