Lotus Biscoff's rich history, dating back to its creation in 1932 by Belgian baker Jan Boone Sr., has now been revitalized with a new brand identity. Through a collaboration with BrandMe, the biscuit's visual identity has undergone a bold transformation, emphasizing the Biscoff name and infusing joyous positivity into every touchpoint. This evolution celebrates the biscuit's iconic status while ushering it into a new era of recognition and relevance.
Key Takeaways:
- Embrace change and evolution to stay relevant in the market.
- Invest in refreshing brand elements to capture consumer attention and engagement.
- Collaborate with design experts to create a visually consistent and impactful brand identity.
- Communicate the essence of your product through thoughtful design choices.
#LotusBiscoff #BrandEvolution #VisualIdentity #BrandRefresh #DesignTransformation
