Companies like Allbirds and IKEA are leading the way. Allbirds openly shares its carbon footprint on every product, encouraging customers to hold them accountable. IKEA has committed to becoming climate-positive by 2030, incorporating sustainability into everything from materials to packaging. Consumers are willing to pay more for products that align with their values, and rewarding brands that are honest about their environmental impact.
Incorporating sustainability into a brand’s core isn’t just about using recycled materials, it’s about creating long-term solutions that resonate with eco-conscious consumers.
The businesses that get it right, recognize sustainability as a journey, not a destination.
