We selected colors that echo the establishment's connection to nature and its distinctive atmosphere. The primary palette, with its soft aqua, earthy bronze, and muted olive, mirrors the sky, the land, and the lush greenery that adorns the location. The secondary hues, a suite of cool greens and gentle purples, complement the establishment’s natural vibe.
The iconic numeral '7' formed from leaves not only represents the brand’s name but also signifies its deep integration with the natural elements, emphasizing Yedi's ethos of infusing greenery into both its cocktails and ambiance. This cohesive visual narrative is crafted to immerse guests in Yedi’s organic elegance and unique charm the moment they enter.
Drawing inspiration from the season's laid-back atmosphere, we developed a branding concept that is both summery and rejuvenating, perfectly embodying the essence of Yedi's brand.
