BTP, short for Bir Tasarim Problemi, is a mini design conference series held in Istanbul, dedicated to addressing and solving design challenges through collaboration and innovation. To establish BTP as a standout event in the design community, we conducted a comprehensive brand workshop to define the conference's archetype and core values. This foundational work was essential in capturing the essence of BTP's mission and vision, setting the stage for a cohesive and impactful brand identity.
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Following the workshop, we developed a full visual brand identity that encapsulates BTP’s innovative spirit. The branding included everything from stylish gift boxes and professional mailings to engaging background visuals and efficient Eventbrite management. Each element was designed to reflect BTP's commitment to creativity and problem-solving, ensuring a consistent and compelling presence across all touchpoints. Our holistic approach ensured that the brand identity was not only visually appealing but also strategically aligned with BTP’s goals.
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The new brand identity has significantly boosted BTP's visibility and engagement within the design community. The carefully crafted visual elements have modernized the conference's appearance, enhancing its appeal and professionalism. "The rebranding has transformed our event, making it more cohesive and attractive to our audience," noted a BTP representative. The comprehensive branding solutions have positioned BTP as a leading design conference in Istanbul, driving increased participation and fostering a deeper connection with attendees.
