Clearsight, a reputable Swiss family-owned investment firm, engaged us to create a brand identity that embodies their values and vision. As a business deeply rooted in family principles, Clearsight needed a visual identity that conveys trust, stability, and growth. We introduced a key visual element—a bracket symbol—that represents these core values, highlighting the firm's commitment to financial development and reliability.
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Our design process focused on developing a modern and professional logo, complemented by a sophisticated color palette and typography that reflects Clearsight's prestigious market position. The bracket symbol, integral to the brand, was meticulously crafted to symbolize the protective and supportive nature of the family business. This identity was applied across various brand touchpoints, ensuring a cohesive and impactful presence.
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The new brand identity has effectively communicated Clearsight's dedication to trust and growth, resonating well with their clientele and stakeholders. "The branding beautifully encapsulates our ethos and has enhanced our corporate image," commented a Clearsight representative. Our work has not only modernized their visual identity but also strengthened their market presence, fostering a deeper connection with their audience and paving the way for future growth.
