As we explore Pepsi's rebranding journey, we're curious about how the changes will resonate with consumers. The redesign emphasizes unapologetic enjoyment, energy, and movement and aims to connect with younger generations. With a focus on digital and "phygital" experiences, Pepsi acknowledges the importance of staying relevant in an ever-evolving marketing landscape.
Pepsi's new branding will be implemented across various touchpoints, starting in North America for the brand's 125th anniversary, before expanding globally in 2024. As a 125-year-old brand, Pepsi's ability to remain relevant and adapt to shifting consumer behaviors is crucial to its success.
Click here to read the press release
Click here to read more from Marketingdive
.jpg)
