Sometimes it takes a lot of work—and creativity—to establish a link between a story theme and the final product. People might not notice the disconnect if done confidently and consistently, and they might even come to value the brand more. When executed poorly, it may appear unrealistic and damage the credibility of the brand.
Click here to read more about brand narratives and how to use storytelling to establish credibility for your company in Willem Haen's article for the Branding Mag.
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