In the constant pursuit of growth, a business can only take so much market share from its competitors - so businesses are diversifying their products and offerings across broader markets to maximize their potential. During these times, Nike is pushing the envelope to be seen as more than just sneakers but as a vehicle for a healthier, more accessible, and prosperous lifestyle.
Jenn Szekely's article for Branding Mag delves into the distinctions between business strategy and brand strategy and how focusing on brand strategy is critical for thriving in today's environment.
To read the article, Click here.
